In today’s eco-conscious world, sustainability is no longer just a buzzword—it’s a vital consideration for businesses, particularly within the wellness sector. Spas, resorts, and golf clubs are increasingly prioritizing sustainability, not just as a way to reduce their environmental impact but also to meet the rising demand from customers who seek more eco-friendly options. According to the Global Wellness Institute, the wellness economy is now valued at over $6.3 trillion, and sustainability is rapidly becoming a major influence within this industry. As more people value sustainable practices, integrating green initiatives into your offerings can make a significant difference in your brand’s appeal and long-term success.

• Recognize Customer Preferences

Today’s guests are more eco-conscious than ever. A study by Simon-Kucher & Partners revealed that 54% of consumers are willing to pay a premium for eco-friendly/sustainable products and services, up from 35% in previous years. Many patrons of spas, golf clubs, and other health facilities now seek luxurious experiences that are free from harmful chemicals while expecting businesses to prioritize sustainability. Another recent study highlights that sustainability has become a central focus for spas, with an increasing commitment to eco-friendly practices and green initiatives. Many spas are implementing energy-efficient lighting, offering eco-conscious product lines, and adopting waste reduction strategies, all contributing to a lower carbon footprint.

• Reduce your environmental footprint

In addition to meeting consumer expectations, sustainability practices also offer wellness facilities a chance to reduce operating costs, improve their overall reputation, and enhance the guest experience. Sustainable initiatives such as reducing waste, using eco-friendly products, and minimizing energy consumption are not only good for the planet—they’re also great for business. In fact, a study by Nielsen found that 73% of global consumers are willing to change their consumption habits to reduce their environmental impact. Additionally, 81% of respondents emphasized that it is 'extremely' or 'very important' for companies to implement programs that improve the environment. This increasing awareness is pushing spas and other wellness facilities to adopt more sustainable practices to stay competitive in the market.

•  Choose amenities made from natural, biodegradable ingredients

Guests increasingly want products that are not only eco-friendly but also safe for their health and well-being. Look for products that are made with the finest ingredients, free from harmful chemicals. .

Health-conscious consumers are particularly sensitive to the ingredients used in personal care products, and offering amenities that prioritize health as well as sustainability creates a deeper level of trust and loyalty among clients. With natural ingredients and eco-friendly packaging, choosing excellent quality amenities helps build a reputation as responsible, health-focused businesses that put their guests’ well-being first.

•  Use local suppliers and buy Canadian Made Products

For wellness businesses located in Canada, choosing Canadian owned suppliers means supporting a proudly Canadian business that prioritizes both high-quality products and environmental responsibility. The benefit of this is also to reduce the risk of higher costs due to import duties and tariffs, and keep promoting the industry in Canada. This is the giant and beneficial circle of sustainability that ensures that there is as much stability in the market as can be achieved.  

As a Canadian company, Green Cricket designs and manufactures its products with attention to detail, quality, and environmental consciousness. This gives your business the assurance that they are using eco-friendly products that support Canadian manufacturing and innovation. A recent survey by Interac Corp. found that nearly 80% of Canadians (79%) feel supporting local businesses is more important now than a year ago. Over two-thirds (68%) believe their spending directly impacts their local communities, and more than half (53%) are willing to spend an extra $5 on locally sourced products, with a third (33%) ready to pay up to $10 more.

On top of this, custom labeling allows spas, golf clubs & resorts to create a branded and personalized experience. Your business can showcase their identity by placing their logo or brand name on each bulk dispenser or product. Not only does this promote brand recognition, but it also reinforces the your commitment to sustainability by making refillable options an integral part of the guest experience.

• Reduce Waste and Single Use Plastics

Sustainability doesn’t have to be expensive. Choose reusable and refillable options, and buy in bulk wherever possible. This not only reduces the amount of plastic going into landfill and into our oceans, but it is a cheaper solution as well. An easy switch is to look at refillable dispensing for personal care amenities, which are not only eco-friendly but also cost-effective. By moving to bulk dispensers instead of single-use bottles, you can save money while reducing waste. Find out more about the importance of sustainability in personal care products here.

The cost savings come from the ability to purchase products in larger quantities, which lowers packaging and shipping costs. This also eliminates the need for frequent reordering of small, individual bottles, further reducing operational costs. The 2023 Canada Plastics Pact study highlights the cost benefits of adopting reusable packaging. Companies using bulk dispensers and reusable systems often see savings in packaging and waste management costs.

Green Cricket’s bulk options are designed to be affordable without compromising on the quality of the products you provide to your guests.

Another common misconception about sustainable products is that they lack the luxury and high-end quality guests expect. With Green Cricket Amenities, this is not the case. Despite being cost-effective, you don’t have to sacrifice quality. Green Cricket’s products are carefully crafted to provide the same premium feel and performance as traditional single-use amenities.

From rich, hydrating body washes to soothing shampoos, conditioners, and hand & body lotions, each Green Cricket product is designed to elevate the personal experience. The luxurious feel, coupled with the environmental benefits, ensures that guests feel pampered while knowing their experience supports sustainability.

Additional Sustainability Trends in Wellness Industry

Wellness Industry are adopting a number of other sustainability practices to stay ahead of the curve. Water conservation initiatives, such as low-flow faucets and water-efficient showerheads, are helping to reduce overall water consumption and costs. According to the World Health Organization, water scarcity affects over 2 billion people globally, making water-saving measures more crucial than ever.

Energy efficiency has also become a priority, with many wellness businesses from all the sectors turning to energy-saving technologies like LED lighting, solar panels, and energy-efficient HVAC systems. According to the U.S. Department of Energy, energy-efficient lighting alone can save businesses up to 75% of energy costs.

Additionally, service industry is embracing zero-waste practices by reducing, reusing, and recycling wherever possible. This includes minimizing packaging and using reusable materials, ensuring that every aspect of their operations aligns with sustainability goals. Finally, the demand for organic, non-toxic beauty products has led businesses to offer more natural, chemical-free alternatives, further cementing their commitment to eco-friendly practices.

Conclusion

When sustainability and natural choices are integrated into your offerings, it enhances the overall guest experience in several ways. Guests appreciate knowing that your facility is committed to their wellness while also reducing its environmental footprint. The thoughtful use of natural and sustainable products signals that the your business cares about the future of the planet, which in turn boosts the overall experience for eco-conscious customers.

Furthermore, by offering luxurious products in your branding that align with guests' values, you create a memorable, feel-good experience. This kind of alignment is what sets successful brands apart in a competitive industry.

The demand for sustainability and natural products in the industry is growing, and businesses that take proactive steps toward becoming more eco-friendly will reap the benefits. Green Cricket Amenities offers an affordable, high-quality solution to help spas, resorts, and golf clubs embrace sustainable, natural, and eco-friendly practices without compromising on luxury or guest experience. From reusable dispensing and bulk options to health-conscious, eco-friendly products, Green Cricket helps wellness industry reduce waste, save money, and elevate their brand as a sustainable and natural wellness destination.

If you’re looking to enhance your business efforts towards their guest experience, Green Cricket Amenities is the ideal partner. Start today by creating your business account and making greener choices to show your guests you care about their health, well-being, and the future of the planet.